EU AI Act Article 50 Checker
Since 2 August 2026 the EU AI Act's Article 50 transparency duties apply. Answer up to 11 plain-language questions and see which duties apply to your business — chatbot disclosure, deepfake labels, AI-text labels — and which exemptions you can use. Nothing you answer leaves your device.
This checker is an informational aid based on Articles 50, 3(60), 5(1)(f) and 99 of Regulation (EU) 2024/1689 as amended by the 2026 EU AI Omnibus, and on the European Commission's transparency guidelines (adopted 20 July 2026). It is not legal advice; for genuinely open questions, ask qualified counsel. Details.
Frequently asked questions
Our chatbot is obviously a bot. Do we still need a banner?
Article 50(1) excuses disclosure only where the AI interaction is obvious to a reasonably well-informed, observant and circumspect person in the circumstances. That is a judgment call you would have to defend. A one-line banner costs nothing and ends the argument — we recommend keeping it on.
Who has to watermark AI images — us or the tool vendor?
The machine-readable marking duty in Art. 50(2) sits with the provider of the generating system. Your duties as deployer: do not strip the marks, and add the visible deepfake label of Art. 50(4) when you publish realistic content depicting real persons, places or events.
Do we have to label every blog post drafted with AI?
No. The text disclosure duty in Art. 50(4) applies to AI-generated text published with the purpose of informing the public on matters of public interest — and it falls away where the text has undergone human review or editorial control and a person holds editorial responsibility. Document that review and you are covered; label anyway if review is thin.
What are the penalties for getting Article 50 wrong?
Up to EUR 15 million or 3% of total worldwide annual turnover, whichever is higher (Art. 99(4)(g)). For SMEs and start-ups, the lower of the two amounts applies (Art. 99(6)). Try our penalty calculator to see the maxima for your numbers.
We are outside the EU (for example in Norway or the UK). Does this apply to us?
The AI Act applies where an AI system is placed on the EU market or its use affects people in the EU — serving EU customers with a chatbot or publishing to EU audiences can be enough (Art. 2). The Act is EEA-relevant; check the current status of its incorporation into the EEA Agreement and any national guidance for your country.